An adverts purpose is to inform potential customers about products and services and how to obtain and use them. Many advertisements are also designed to generate increased consumption of those products and services through the creation and reinforcement of brand image and brand loyalty. For these purposes advertisements often contain both factual information and persuasive messages. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, video games, the Internet and billboards.
Research An essential understanding of your products or service,
your aspirations and target market, and an insight into your competitors.
Taking all the information from your questionnaire we will design
three concepts that we feel reflect the essence of your business to appeal to your target market.
Generally one of these are short listed for development. This stage typically includes fine-tuning the layout photography, working on typography and making sure everything works as a unified design – it’s a process of gradually funnelling down to the final design solution.
Once the designs have been agreed we will produce the master artwork – these files are then supplied to the chosen production house along with specifications and a set of proofs to ensure consistency which is vital to help establish your brand.*
* If we are managing subcontractors such as printers on your behalf we add a management fee to their cost, to cover our administration time and expenses, rather than an hourly charge.