Brands were originally developed as labels of ownership: name, term, design, symbol. However, today it is what they do for people that matters much more, how they reflect and engage them, how they define their aspiration and enable them to do more. Powerful brands can drive success in competitive and financial markets, and indeed become the organisation's most valuable assets.
Research An essential understanding of your products or service,
your aspirations and target market, and an insight into your competitors.
Taking all the information from your questionnaire we will design five or six concepts that we feel reflect the essence of your business to appeal to your target market.
Generally one or two of these are short listed for development. This stage typically includes fine-tuning the colour schemes, working on typography and making sure everything works as a unified design – it’s a process of gradually funnelling down to the final design solution.
Once the designs have been agreed we will produce the master artwork – these files will be fully scaleable and will contain the design for the logo in various formats including full colour, spot colours, web colours and mono. These files will provide all that you need to ensure that your logo is reproduced consistently which is vital to help establish your brand.